2025
Background
BMC is a newly launched gym based in Tucumán, Argentina, looking to position itself as a modern, high-energy fitness space for all levels. As part of its brand launch, the team needed a website that reflected their identity and clearly communicated their services, team, and philosophy. With most of their sign-ups happening through WhatsApp, it was also essential to design a digital experience that guided users seamlessly toward that point of contact.
Core problem
BMC had no previous online presence and needed a website that could serve both as a marketing tool and an informational hub. The challenge was to create a design that felt bold, modern, and aligned with the gym’s visual style, while keeping the experience intuitive for all users. Since the primary call-to-action was to initiate a conversation on WhatsApp, the design had to emphasize that channel without feeling disruptive or overly commercial.
The solution
I designed a responsive website that showcases BMC’s services, trainers, class types, and gym philosophy. The visual style was built around strong typography, high-contrast colors, and dynamic layouts to reflect the energy of the brand. Clear call-to-action buttons guide users to contact the gym directly through WhatsApp, making it easy to ask questions or complete registration. I also focused on creating a mobile-first experience, knowing that the majority of traffic would come from smartphones.
Results and Impact
The website helped BMC establish a strong digital presence and gave potential clients a clear understanding of what the gym offers. Since launch, the site has seen a steady flow of traffic and significantly improved lead generation through WhatsApp. BMC staff reported a 40% increase in inquiries within the first month, and the site has become a key asset in their marketing strategy. The modern and functional design also strengthened the gym’s brand image in a competitive local market.