2025
Instituto Privado San Fernando
https://ipsf.framer.website/
Background
Instituto Privado San Fernando is a center dedicated to supporting senior residents. The client requested a landing page designed and developed in Framer that would convey a friendly and approachable tone, making the decision—often an emotional one for families—feel lighter and more positive.
Core problem
The main challenge was to create a design that conveyed trust and warmth, while avoiding the stiffness and coldness often associated with institutions of this kind. The page had to respect the colors and text provided by the client, while reinterpreting them in a more refreshing and engaging visual proposal.
The solution
The design was built in Framer, using rounded corners, micro-interactions, and subtle animations to bring dynamism and a sense of warmth. Thanks to the creative freedom provided by the client, I was able to explore visual solutions that made the experience more human and approachable, while maintaining clear communication.
Results and Impact
Although the project is still in progress, the new design direction already represents a significant step toward a landing page that not only informs but also builds trust and emotional connection with interested families. This is expected to positively impact the institution’s perception and the conversion of potential residents.