2025
Asap Consulting
asap-consulting.net
Background
Asap Consulting is a consulting firm that needed to update its digital presence to better reflect its professionalism and brand value. For this project, I collaborated with L+O (Leon + Orloff), a creative studio that works directly with Asap. They hired me to handle the web design and development, providing all the copy and content specifications. My focus was on creating the design system, user experience, and animations.
Core problem
The previous website did not reflect the company’s value proposition or offer a clear user experience. The main challenges included:
A confusing information architecture that made navigation difficult.
An outdated design that failed to represent the brand’s identity.
The need for a scalable visual system that could support future content and sections.
The solution
My role focused exclusively on the visual design, UX, and animations:
Information architecture & hierarchy: Structured the content provided by L+O into clear layouts that highlight the main messages and improve readability.
Visual design: Developed a clean and modern aesthetic using professional typography and a balanced corporate color palette to convey trust and credibility.
Interactions & animations: Designed subtle animations and micro-interactions to enhance the user experience and bring a sense of modernity to the website.
Results and Impact
Although development is still pending, the new design is expected to:
Position Asap Consulting’s website as a faithful reflection of its corporate identity.
Improve communication of services by making the value proposition easier to understand.
Increase potential client engagement with optimized structure and visible calls to action.
Provide a solid visual and functional foundation for future development and scalability.